Internationalising a National Image formatIsbn:Softcover - 9783838656960 the topic of the conversation

the topic of the conversation

Verschiedenste Maßnahmen wurden ergriffen

Finanz- und Ertragslage des Konzerns haben können

und das daraus resultierende Unverständnis für feine aber bedeutsame Unterschiede sind Motivationspunkte dieser Arbeit

Internationalising a National Image formatIsbn:Softcover - 9783838656960 the topic of the conversationInhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in